Very very rarely. Only if you are already very committed to red as a main color in a single or 2 color deck. I believe I'd take it on pack 3, not sooner.

I've picked this 1st pack 3rd pick after I had Harrow (1st pick) and the 1RRR mythic firecat. It was pretty good in the draft, never a dead card. I almost managed to pay it's kicker once.

You can play mono in this format though it's easier with green since it is a less popular colour. Red is the colour with the most good commons so it is possible to mono draft it but lots of people will take away your removale and geopede's etc. But they will definatly pass you cards like elemental appeal and valakut the molten pinnicale so you might have a pretty good deck. you could probably also mono draft black, you may lose some picks to other plaer but you might rack up crypt rippers and the discard per swamp spell (not amazing aggro cards but very good cards nontheless). white and blue don't really have very good rasons to go mono other then white's WW and WWW costed creatures.

It's only slightly less playable than Mark of Mutiny. It's a surprise creature that only lasts for one turn, and you expect to get damage through to your opponent's face with it - possibly taking out a creature along the way. It has heavy color requirements, but that's not particularly bad. I'd actually value it most highly in red-green because of green's acceleration. Harrow is a great enabler for this, and Red and Green both have very solid landfall/land-sensitive cards already.

I would put this in the bottom half of the playables of Zendikar Draft.

How was it 'never a dead card'? Don't you get mana screws? It costs RRRR!